As part of my 2011 book promotion / marketing efforts, I participated in WOW!’s Blog Tour. For those of you who are new to The Chronicles, WOW! stands for Women on Writing and it offers genre-specific blog tours to authors via its extensive blogger network.
The tour took place in November / December 2011 and included guest posts on participating blogs, interviews, one podcast and a book giveaway contest. It offered one free copy of Any Color but Beige to individual readers and an opportunity for one lucky book club to win ten copies of the book. All international winners received an eBook or Kindle format of the book. To be eligible, the blogs required readers to tweet about the book and that increased my exposure in cyberspace.
Here’s what I liked about the tour:
It was well organized. Participating blogs posted topics well enough in advance of the tour, so I could prepare just the right posts to help promote the book.
It gave me a list of topics to write about. Sometimes writing about a particular subject is a lot easier than coming up with a topic on your own.
Once the guest posts were published, I could use them on my own blog. This bought me some much needed time off in the month of December.
Some blogs reviewed the books. It was good to get different viewpoints from people who knew nothing about me, my blog or my story. Objective reviews help a writer see things in a different light. Or consider things they wouldn’t have previously thought of.
The tour was international and that was perfect because it’s in keeping with who I am and what I do. I was a guest on blogs in Estonia and Finland. And some of the contest winners were as far away as Australia and Malaysia. The winning book club was from Madrid, Spain. I will be participating in the Madrid book club discussion via Skype in the spring.
The one drawback to the tour was that the tour could not provide any real quantitative data analysis. However, my own analytical conclusion is that my fourth quarter 2011 blog views were up a whopping 60%. How much of that is attributable to the blog tour I can’t say for sure. I can say that, post for post, the only thing I have done differently between 2010 and 2011 is take part in the tour.
The bigger question is did it lead to an increase in book sales? And here I would have to say I don’t know. I have no basis of comparison because sales are similar across the three months since the book’s release in September.
Were the dollars I spent worth it? I would say yes they were. I consider the dollars spent an investment in the Café Girl brand and my ongoing stories.
photo: © istockphoto.com/scanrail