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Posts Tagged ‘book promotions’

Between love and lost

If you’ve been following the Chronicles for the last three weeks you’ll know that I’ve been posting a free chapter a week for four weeks as part of an ongoing promotional campaign for my book  Any Color but Beige.

Over the last year, readership and subscriptions have increased dramatically. And I hope that by giving my new readers a preview of the book I can entice them to buy it, read it, and recommend it to their friends.

The book is closely linked to my career as an international color marketing expert, so I structured the book according to my life’s personal color spectrum. The four colorful sections that make up the book are Primary Colors, Color Blind, True Colors, and Exotic Colors.

Exotic Colors is this week’s section, from which I selected the chapter called Chapter 24 It deals with heartbreak and healing. And it was from this painful experience that my book Any Color but Beige came to be. My editor likes to say the best stories break your heart. And she’s right.

photo: © istockphoto.com/VladLo

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If you’ve been following the Chronicles for the last two weeks you’ll know that I’ve been posting a free chapter a week for four weeks as part of an ongoing promotional campaign for my book Any Color but Beige.

Over the last year, readership and subscriptions have increased dramatically. And I hope that by giving my new readers a preview of the book I can entice them to buy it, read it, and recommend it to their friends.

The book is closely linked to my career as an international color marketing expert, so I structured the book according to my life’s personal color spectrum. The four colorful sections that make up the book are Primary Colors, Color Blind, True Colors, and Exotic Colors.

“True Colors,” this week’s free chapter, is all about rediscovering myself and adding color back into my life in ways I could never have imagined. This chapter gave me the ideas for book’s subtitle – Living Life in Color.

Finally, in the last installment you will read all about the Exotic Color that was the genesis of this book.

And so – from the True Colors section, here, for your reading pleasure is Sixty Five First Dates

Next Week: Love Italian Style

photo: © istockphoto.com/MichaelDeLeon

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As I mentioned in last Tuesday’s post I am kicking off this year’s sales and marketing efforts by offering four free chapters (one a week) of Any Color but Beige to my blog readers. Over the last year, readership and subscriptions have increased dramatically. I hope that by giving my new readers a preview of the book I can entice them to buy it, read it, and recommend it to their friends.

The book is closely linked to my career as an international color marketing expert, so I structured the book according to my life’s personal color spectrum. The four colorful sections that make up the book are Primary Colors, Color Blind, True Colors, and Exotic Colors.

Last week, I offered a chapter from the Primary Colors section, and today it’s a chapter from Color Blind. Entitled “Bleeding Hearts,” it focuses on the wake-up call that made me take stock of my life, and then trade in all of the safe neutral tones that colored my existence for a more bold and daring personal palette.

“True Colors,” next week’s free chapter, is all about rediscovering myself and adding color back into my life in ways I could never have imagined. This chapter gave me the book’s subtitle – Living Life in Color.

Finally, in the last installment you will read all about the Exotic Color that was the genesis of this book.

And so – here is “Bleeding Hearts.”   Chapter 10

photo: © istockphoto.com/avdeev007

You know it’s over when you stop talking

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This month I am celebrating the one year anniversary of my book launch for Any Color but Beige. It’s been an amazing year filled with

The Little Red Suitcase

lots of new experiences, including television interviews, coverage in major dailies, book signings, book club readings, but best of all was all the heartwarming feedback from readers who found a little bit of themselves in my book.

It was also a very busy year because I managed all of the sales, marketing and public relations activities myself. Maintaining awareness for the book and increasing sales was an ongoing full-time job. Between the book and my day job, I’ve been “Up in the Air.” more often George Clooney.

So I am going to kick off this year’s sales and marketing efforts through the Café Girl Chronicles. Over the last year, readership and subscriptions have increased dramatically. I hope that by giving my new readers a preview of the book I can entice them to buy it, read it and recommend it to their friends.

The book is closely linked to my career as an international color marketing expert. As such, I wrote the book according to my life’s personal color spectrum. The book itself is divided into four colorful sections: Primary Colors, Color Blind, True Colors and Exotic Colors. And so, for the next four consecutive Tuesdays, I will publish one chapter from each section. I hope to pique your curiosity enough to want to read more.

Today, I’ll start with a chapter from Primary Colors, a section that focuses on my colorful childhood growing up in an Italian/Irish family. This chapter reveals the secret of the little red suitcase depicted on the book’s cover.

The following Tuesday, Color Blind will feature a chapter on how easily we can lose sight of all of the color in our lives by playing it safe.

The True Colors chapter in week three is all about rediscovering myself and adding color back into my life in ways I could never have imagined. This gave me the book’s subtitle – Living Life in Color.

Finally, in the last installment you will read all about the Exotic Color that was the genesis of this book.

And so, let’s begin at the beginning: Chapter 1 – The Little Red Suitcase

Chapter 1

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