Feeds:
Posts
Comments

Posts Tagged ‘color marketing’

The Color Purple

photos: ©iStockphoto.com/photodjo

Color has a profound psychological impact on our lives. It’s used every day to stimulate our senses, excite us, calm us and, yes, induce us to buy products. Each color family has its own set of characteristics that trigger certain responses in us. With that in mind we should tread carefully when adding color to our space, especially our writing space.

There are trend colors, those colors du jour that we fall “in like” with. Be careful here because this relationship is a bit like infatuation. Color fatigue sets in quickly with trend colors. And before your know it, it’s time to move on to something else.

Then there are colors that last a lifetime – those are your favorite colors, the colors your intuition chooses. These are the colors that you feel close to and comfortable with. These are the colors that already appear in your closet and in the most comfortable rooms of your house.

When it comes to choosing color for any room, keep in mind that you don’t have to have an all red or all green room. Sometimes a dash of color is just enough to stimulate your creativity or get you in writing mode.

What follows is my take as a color marketer on color and how it can affect us as writers. Keep in mind that if you’re seriously engaged in the writing process, you’re focused and so you don’t see any color – it’s actually the absence of color, i.e. black type on a white page.

Red is a very stimulating color; it is the color of heat, passion and warning. It’s used a lot in fast food restaurants to move people in and out quickly.  Use a dash of red to jump start your project.

Purple is a mystical color. It promotes healing and meditation. Leonardo da Vinci said that the color purple can increase meditative powers tenfold.  A purple room is good for contemplating plot and structure.

Blue is a very relaxing and calming color. If you’ve put yourself under the pressure of deadlines, then blue is the color for you.

Green is Mother Nature’s favorite color. And just look how creative she is.

Yellow is a high-energy color that stimulates the mental process of thinking and activates memory. If you’re writing a memoir a little yellow will go a long way.

Orange is a color you either love or hate. It’s also a high-energy color and encourages socialization. It might be a good color to use in a room where writers convene to discuss their work.

Whatever color you choose for your writing room it should be a color that enhances and promotes your personal well-being – as you feel it. Color like everything else in a room should disappear after a while as you engross yourself in your story. At that point your story’s own color will jump off of the page.

©iStockphoto.com/RuslanDashinsky

Pick a Color, Any Color

Advertisements

Read Full Post »

%d bloggers like this: