Feeds:
Posts
Comments

Posts Tagged ‘color’

Pick a color, any color!

Yes, I think there is. Paint Industry Research has confirmed what we, as consumers, already knew. We are overwhelmed by too many color choices.

We always think we want choice, and yet when presented with a myriad of options we either can’t make a choice and walk away with nothing or we make a choice and berate ourselves all the way home thinking we made the wrong choice – the wrong color, the wrong bedspread, the wrong dress, the wrong man.

I recently experienced this phenomena myself while at a trade show in Istanbul. Having finished my sales calls I found myself with enough time on my hands to make a quick trip into the city. My customers made all kinds of wonderful recommendations, and I ended up visiting the Blue Mosque, the Haggia Sofia and the Grand Bazaar.

I explained to one colleague that I was a little reluctant to visit the Grand Bazaar because I had been there before and had found it an exhausting and exhaustive place to shop. With so much to see, my senses had been overwhelmed and I’d even gotten lost in its maze of passageways when a crush of people moved me in a direction I’d no intention of taking.

Sensing my angst, my colleague asked me what I liked. I told her scarves so she wrote down the name of a shop that specialized in beautiful scarves.

It’s called Bedesten, and it’s located in the old part of the Grand Bazaar. The shop is like a large walk-in closet with floor to ceiling cubbyholes of every kind of scarf in every color and texture imaginable. As I turned around slowly I felt like I was in a life-size Kaleidoscope. I felt dizzy from the effect of all of the color and giddy with anticipation.

The young proprietor walked me through the types of scarfs on offer – from expensive and sumptuous silk to pashmina, wool and, of course, cheaper synthetics. After I had a glass of customary (apple) tea (the Turkish people are the epitome of hospitality) the selling process began. The proprietor pulled scarf after scarf off the shelf and draped them across the Middle Eastern-style coffee table.

“Stop! Stop!” I put up my hands.

He gave me a puzzled look – didn’t I like the scarves?

Like the scarves! I told him I loved them, but if he continued in this manner, it would be impossible for me to choose a single scarf. I told him that we would have to limit the choices; otherwise I was afraid I would leave empty handed.

He did, and I decided to buy five scarves – one for myself, and four more as gifts – that were all a combination of silk and pashmina, I asked him to show me just two scarves in color families that I knew would be complimentary to my friends and me. Faced with a choice of only two scarves in blue, green, purple, red and orange, I found it easy to pick the perfect ones.

After a bit of bargaining we fixed a price and I went away happy, having acquired a beautiful selection of scarves and first-hand knowledge that corroborated what research tells us – sometimes there is such a thing as too much color.

photo: © istockphoto.com/PaulVinten

Advertisements

Read Full Post »

Make room for multicolor fashions in your closet and your life!

As you already know I’m not that kind of girl. Well most of the time. I’m also not one of those people given to self-aggrandizement when I’m right about something. The phrase I told you so never escapes my lips. I hate hearing it, so I never say it?  Having just heard me say “never,” you know what is about to come next. And I ask you to indulge me just this once, and in return I promise I’ll never say it again.

On my flight from Paris to Istanbul to attend the Paints Istanbul trade show, I picked up a copy of the International Herald Tribune. After slogging through numerous articles about the European monetary crisis and the US election, you can imagine my joy and relief when I got to a Fashion New York Special Report from the New York Times. In it, reporter Suzy Menkes gave her overview on the continuing color revolution that will brighten our closets and make us look and feel good for summer 2013. At last, I thought, something to look forward to.

This color trend actually hit the runway and our wardrobes back in 2010 with the introduction of color blocking – the pairing of two bold colors side by side. Now, according to the Times article, the new trend is a “combination of bright palettes, livid shades and digital patterns.”

Menkes focused on 12 fashion designers, some of them better known than others, and described how they were blending color, fabric and cultures into colorful creations for the catwalk. The photos alone were enough to brighten anyone’s day.

Black will, of course, continue to be a staple of most wardrobes, but at best it will play a supporting role, as will other neutrals such as taupe, beige and of course all those shades of grey.

Which brings me back to the point of my post and how well it ties into not only the title of my book, Any Color but Beige but my own personal philosophy of living life in color. I told you so!

photo: © istockphoto.com/tillisphotography

Read Full Post »

Last week I was the guest speaker at the Montreal Chroma-Zone meeting of the Color Marketing Group. My topic was how to create a personal color palette. I noted, and rightly so, that as color marketing professionals we’re so busy adding color to other peoples’ lives we sometimes forget to add color to our own. A short survey of the room proved me right.

My talk focused on the metaphorical use of color in your life or, to put it another way, how to decorate your soul. The best way to do this is to get out of your comfort zone, to shift out of your safe neutral, “beige” existence and take some chances.

Of course if you give a speech like this, you have to show your audience that you practice what you preach. And, so, I told them about three things I did this summer.

The first thing I did was to get my “glam” on. I treated myself to a photography session to experience the glamour of Hollywood’s Golden Era when stars like Hayworth, Gardner, Garbo and Dietrich ruled the red carpet.

Get your glam on…

It’s amazing what good lighting and a little makeup can do for a girl. I did this for me but I am happy to share a photo with you. Notice the purple gown and the red lips.  This is one combination I would never have put together myself, but it has become one of my favorite go-to color combinations for special occasions. Now, whenever I need a little pick me up, I look at one of the pictures and then get dressed, i.e., get my glam on and go out with the girls. It works wonders.

My next colorful summer adventure was in the kitchen. I treated a friend to a lesson at a wonderful little cooking school in Old Montreal called Ateliers et Saveurs. Check out this colorful salad composé of corn, red pepper and cucumber dressed with a spicy Tabasco dressing. The only thing more colorful than the salad is my dress – a lively mixed pattern of salmon, rose, red and black swirls. Both the dish and me were hot stuff.

I rounded out my tales of my summer color by confessing to a dalliance with a much younger man which, while it was all too brief, was rendered unforgettable with a melody he composed just for me. One friend who heard the melody said that it captured me perfectly. Whenever I listen to it, I see the pastel colors of a Parisian sunset, all soft and pretty. And I wonder if that was how he saw me? And if, when he wrote it, he was thinking about last spring and Paris and our long walks by the Seine. I wonder if that melody colors his memories the way it colors mine.

Katja’s (Cat’s) Melody

And now we’re coming into one of the most colorful seasons of all – at least in my neck of the woods – fall.  For those of you lucky enough to experience a change of seasons, now would be the perfect time to kick back with a cup of coffee and contemplate the colors you can add to your own personal palette. And for those of you located in a more consistent climate, remember you don’t need a change of seasons to inspire your own personal color palette. All you need is a change of mind. It doesn’t matter whether your personal palette is bright and bold, or pastel and pretty, because color is a choice. And if you don’t like it, you can always change it.

In the meantime, own it, wear it, live it!

Read Full Post »

photo: © istockphoto.com/sangfoto©iStockphoto.com/sangfoto

Read Full Post »

Color is often used to describe changes in our physical and emotional well-being. A ruddy complexion means you might be burning up

Lady in Red

with fever but it could also mean you are flushed with excitement or anger. If your face goes white you could be about to pass out or experiencing an emotional shock or intense fear. You can be green with envy or just a bit queasy; yellow can mean jaundice or cowardliness. Feeling “in the pink” is good while Holly Golightly’s “the mean reds” in Breakfast at Tiffany’s is bad!

Color can also change our physiological and emotional states and that’s the very reason that changing color in our wardrobe or our personal space can give us a much-needed lift, emotionally and physically.  Blue induces a sense of calm and tranquility while orange encourages us to be more social. Need a dash of courage, try wearing red. Teal is a universal color that looks good on everyone. And when we look good we feel good.

So what does color say about you? First, look in your closet. If you notice a preponderance of one color, what does that – let’s call it your color intuition – tell you about yourself? Which colors feel right when you put them on? Is there one color that has been languishing in your closet for months? That’s your color orphan. Give it away!

Next expand your vision to your personal space. How many of your favorite colors, or versions of, have migrated over to and found their way into the most comfortable rooms of your home? This is another sign of color intuition at work.

Not sure you have a color preference or what you might be attracted to? Try this exercise. Visit the home furnishings department of your favorite retail store. Look at the kitchen and bath linens and accessories. These are usually grouped by color. Which color group are you drawn to? Which do you avoid?

Whether you’re a color maven or a newbie let’s take a quick look at what color says about you.

Red – is passionate, dangerous and sexy. It gives off one of two messages: Watch me! or Watch out!

Pink – is all sugar and spice and everything nice. It’s feminine and romantic.

Yellow – is the color of sunshine. Just as sunny days always lift our spirits, a dash of yellow induces cheerfulness and generates warmth and spontaneity.

Orange – is a color that combines the energy of red with the joy and sunny attitude of yellow. Frank Sinatra once called it the happiest color. When you wear orange you can say, “I did it my way.”

Green – is the most restful color for the human eye and is said to have a healing power. It symbolizes growth and freshness and creativity – it’s no wonder most traditional cures come from nature.

Blue – is associated with calm, tranquility and stability. Ever spent time contemplating the ocean or the sky and felt totally at peace? It also symbolizes trust, loyalty, faith and stability. And while it’s typically the favorite color of most men, women like it too. Light blue indicates softness while dark blue represents knowledge and dependability.

Purple – is a magical color. Leonard di Vinci posited that sitting in a purple light enhanced his meditative abilities ten-fold. I suppose that’s why we find a lot of purple in stained glass windows. It’s also a royal color full of wisdom and dignity. If you want to feel like “Queen for a Day” – array yourself  in purple.

Brown –is a masculine color. It’s also a classic neutral, as dependable as your morning cuppa joe. Various shades of brown, from espresso to latte, will give you a sense of stability.

White –symbolizes purity, cleanliness and simplicity. If you’re into classics and perfection – or “nights in white satin” – white is your color.

Black – says style, grace and elegance (and also lops off a few pounds without any effort). It is the color of the quintessential must-have dress for every woman. Want to make an entrance? Wear black with a dash of red, and watch heads turn.

photo: © istockphoto.com/anneleven

Read Full Post »

The Color Purple

photos: ©iStockphoto.com/photodjo

Color has a profound psychological impact on our lives. It’s used every day to stimulate our senses, excite us, calm us and, yes, induce us to buy products. Each color family has its own set of characteristics that trigger certain responses in us. With that in mind we should tread carefully when adding color to our space, especially our writing space.

There are trend colors, those colors du jour that we fall “in like” with. Be careful here because this relationship is a bit like infatuation. Color fatigue sets in quickly with trend colors. And before your know it, it’s time to move on to something else.

Then there are colors that last a lifetime – those are your favorite colors, the colors your intuition chooses. These are the colors that you feel close to and comfortable with. These are the colors that already appear in your closet and in the most comfortable rooms of your house.

When it comes to choosing color for any room, keep in mind that you don’t have to have an all red or all green room. Sometimes a dash of color is just enough to stimulate your creativity or get you in writing mode.

What follows is my take as a color marketer on color and how it can affect us as writers. Keep in mind that if you’re seriously engaged in the writing process, you’re focused and so you don’t see any color – it’s actually the absence of color, i.e. black type on a white page.

Red is a very stimulating color; it is the color of heat, passion and warning. It’s used a lot in fast food restaurants to move people in and out quickly.  Use a dash of red to jump start your project.

Purple is a mystical color. It promotes healing and meditation. Leonardo da Vinci said that the color purple can increase meditative powers tenfold.  A purple room is good for contemplating plot and structure.

Blue is a very relaxing and calming color. If you’ve put yourself under the pressure of deadlines, then blue is the color for you.

Green is Mother Nature’s favorite color. And just look how creative she is.

Yellow is a high-energy color that stimulates the mental process of thinking and activates memory. If you’re writing a memoir a little yellow will go a long way.

Orange is a color you either love or hate. It’s also a high-energy color and encourages socialization. It might be a good color to use in a room where writers convene to discuss their work.

Whatever color you choose for your writing room it should be a color that enhances and promotes your personal well-being – as you feel it. Color like everything else in a room should disappear after a while as you engross yourself in your story. At that point your story’s own color will jump off of the page.

©iStockphoto.com/RuslanDashinsky

Pick a Color, Any Color

Read Full Post »

Okay, so how did you do? Several of you have e-mailed me worried about your low color scores. First let me say that this is not a standardized psychological test – I made it up for fun. The operative word here being fun.

The good news is that by taking this little quiz you may have discovered that your life could use a little dash of color now and then. And just to let you know my score fluctuates too depending on what’s going on in my life at the moment.  In our hectic day-to-day lives we sometimes forget this. It’s only natural. So the only question now is what are we going to do about it?

It could be something as simple as buying a colorful coffee mug. Here’s a picture of mine. It was a gift, and it couldn’t have come at a better time. It has been a blue November for your Café Girl friend as I try to figure out what to do next. Things that were once new and novel have become ritual and habitual, i.e. writing this blog and working on my second book. That’s not a bad thing. It’s just these “colors” (aka exciting activities) already exist on my canvas and it’s time for me to choose some new colors. Adding color is not a one-time occurrence, something to be checked off a list, and forgotten. It’s a life-long commitment to change, to re-invent yourself and have fun doing it.

As we all prepare for the New Year ahead, here’s a little checklist to help us add some color back into our lives.

  • Take time for pit stops of happiness. Pull off the road every now and then and be good to yourself. Even if it is just a quiet moment and a cup of coffee.
  • Add discipline – it provides proportional returns. What you get out of anything is equal to what you put into it.
  • Realize that advice is just a validation of the decision you are about to make.  And do it.
  • Ask, ‘Would I rather be right or happy?’ If you want to be happy, then be willing to change your mind. (By the way, Frank Sinatra thought that orange was the happiest color.)
  • Accept the consequences of your decisions and move on.
  • Live (temporarily) with your fear, guilt or embarrassment until you get over them – and you will get over them.
  • Overcome analysis/paralysis. Ask the right question – not ‘why’ (blame) but ‘how’ (action).
  • You do not have to be an expert. Just be honest with yourself.
  • Take advantage of new opportunities. If not now, when?

Read Full Post »

%d bloggers like this: