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As part of my 2011 book promotion / marketing efforts, I participated in WOW!’s Blog Tour. For those of you who are new to The Chronicles, WOW! stands for Women on Writing and it offers genre-specific blog tours to authors via its extensive blogger network.

The tour took place in November / December 2011 and included guest posts on participating blogs, interviews, one podcast and a book giveaway contest. It offered one free copy of Any Color but Beige to individual readers and an opportunity for one lucky book club to win ten copies of the book. All international winners received an eBook or Kindle format of the book. To be eligible, the blogs required readers to tweet about the book and that increased my exposure in cyberspace.

Here’s what I liked about the tour:

It was well organized. Participating blogs posted topics well enough in advance of the tour, so I could prepare just the right posts to help promote the book.

It gave me a list of topics to write about. Sometimes writing about a particular subject is a lot easier than coming up with a topic on your own.

Once the guest posts were published, I could use them on my own blog. This bought me some much needed time off in the month of December.

Some blogs reviewed the books. It was good to get different viewpoints from people who knew nothing about me, my blog or my story. Objective reviews help a writer see things in a different light. Or consider things they wouldn’t have previously thought of.

The tour was international and that was perfect because it’s in keeping with who I am and what I do. I was a guest on blogs in Estonia and Finland. And some of the contest winners were as far away as Australia and Malaysia. The winning book club was from Madrid, Spain. I will be participating in the Madrid book club discussion via Skype in the spring.

The one drawback to the tour was that the tour could not provide any real quantitative data analysis. However, my own analytical conclusion is that my fourth quarter 2011 blog views were up a whopping 60%. How much of that is attributable to the blog tour I can’t say for sure. I can say that, post for post, the only thing I have done differently between 2010 and 2011 is take part in the tour.

The bigger question is did it lead to an increase in book sales? And here I would have to say I don’t know. I have no basis of comparison because sales are similar across the three months since the book’s release in September.

Were the dollars I spent worth it? I would say yes they were. I consider the dollars spent an investment in the Café Girl brand and my ongoing stories.

photo: © istockphoto.com/scanrail

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I subscribe to a fantastic site called WOW! – Women on Writing. According to its site, WOW!’s mission is “to support women’s creativity, energy, blood, sweat and tears, throughout all stages of the writing process.”

It’s a great resource for writers and authors covering everything from writing techniques and self-publishing tips to networking with an online community of other writers. Their vision is to create “a favorite watering hole for professionals, the up-and-coming, and the recipients of our labors–the avid readers.”

WOW! Also offers a blog tour to authors as a means of promoting your book to its extensive blogger network. The blog tour includes:

  • 12 – 15 stops on highly trafficked blogs customized to your book
  • An interview on WOW!’s own blog “The Muffin.”
  • An email announcement in WOW!’s Events Newsletters (21,000 subscribers)
  • Excellent Customer Service. My experience this far with Jodi Webb has been amazing.

What follows is a partial schedule for my own blog tour kicking off with my WOW! Interview on “The Muffin”* on November 14.   Stop by today and visit.*  Several of the blogs are running contests you can win a free copy of Any Color but Beige.

*I’m posting this from Munich, somewhat in advance of the post due to time zones,  so it may take a couple of hours for the Post to appear on today’s Muffin.  Overseas reader please check back later today to see it.

Photo: © iStockphoto.com/NRedmond

Date Title Blog
11/15/11 Recreating Yourself http://emptynest1.blogspot.com
11/16/11 Tips for Being a Great Speaker or “Dear God, Please don’t let me sound stupid.” http://blog.juliealindsey.com/
11/17/11 Book Review – nothing required www.misadventureswithandi.com
11/18/11 5 Things You Should Always Have in Your Suitcase www.misadventureswithandi.com
11/23/11 Five Things to See or Do In a New Place http://carolineclemmons.blogspot.com
11/29/11 Pod Cast http://www.momecentric.com
12/2/11 Interview http://jodiwebb.com/
12/6/11 Color Quiz http://cmashlovestoread.blogspot.com
12/7/11 Why We Write http://www.ingasilbergbooks.com
12/8/11 What Color Should Your Writing Room Be http://writerinspired.wordpress.com/
12/9/11 What Color Says About You http://www.krittersramblings.com
12/12/11 Baring Your Soul For a Memoir http://www.fromthetbrpile.blogspot.com
12/14/11 Interview – Laurie To Send Questions http://lauriehere.blogspot.com/
12/16/11 How Travel Can Improve Your Writing http://niinas-reading-and-reviewing.blogspot.com/
TBA Interview http://SellingBooks.com/

Mmmm muffins

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