This month I am celebrating the one year anniversary of my book launch for Any Color but Beige. It’s been an amazing year filled with
lots of new experiences, including television interviews, coverage in major dailies, book signings, book club readings, but best of all was all the heartwarming feedback from readers who found a little bit of themselves in my book.
It was also a very busy year because I managed all of the sales, marketing and public relations activities myself. Maintaining awareness for the book and increasing sales was an ongoing full-time job. Between the book and my day job, I’ve been “Up in the Air.” more often George Clooney.
So I am going to kick off this year’s sales and marketing efforts through the Café Girl Chronicles. Over the last year, readership and subscriptions have increased dramatically. I hope that by giving my new readers a preview of the book I can entice them to buy it, read it and recommend it to their friends.
The book is closely linked to my career as an international color marketing expert. As such, I wrote the book according to my life’s personal color spectrum. The book itself is divided into four colorful sections: Primary Colors, Color Blind, True Colors and Exotic Colors. And so, for the next four consecutive Tuesdays, I will publish one chapter from each section. I hope to pique your curiosity enough to want to read more.
Today, I’ll start with a chapter from Primary Colors, a section that focuses on my colorful childhood growing up in an Italian/Irish family. This chapter reveals the secret of the little red suitcase depicted on the book’s cover.
The following Tuesday, Color Blind will feature a chapter on how easily we can lose sight of all of the color in our lives by playing it safe.
The True Colors chapter in week three is all about rediscovering myself and adding color back into my life in ways I could never have imagined. This gave me the book’s subtitle – Living Life in Color.
Finally, in the last installment you will read all about the Exotic Color that was the genesis of this book.
And so, let’s begin at the beginning: Chapter 1 – The Little Red Suitcase